DEIFY 发表于 2025-3-21 16:34:37
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Step 2: Specifying the Ideal Target Segmentrly stages of the market segmentation analysis. This chapter discusses how such a conversation can be facilitated. The outcome of this process directly informs the subsequent, more technical steps of the process. A checklist is offered to guide organisations through some of the key questions they may wish to ask at this stage.Cholagogue 发表于 2025-3-22 05:49:53
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Book‘‘‘‘‘‘‘‘ 2018ractical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis.易受骗 发表于 2025-3-22 20:47:32
https://doi.org/10.1007/978-981-10-8818-6Market Segmentation; Market Research; Market Segmentation Analysis; Market Targeting; Marketing Mix; TactBOAST 发表于 2025-3-22 22:37:26
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Market Segmentation Analysismentation analysis. This chapter also introduces natural, reproducible and constructive segmentation, reflecting that market segments may naturally exist, but typically do not and, therefore, have to be artificially created.