semble 发表于 2025-3-28 15:51:08
Sales and Market Share Response Modelsting managers must have some ideas about how their actions will influence sales and profits. Usually these ideas concerning the link between apparent causes (marketing decision variables, the actions of competitors, and certain environmental factors) and measurable market responses (sales or market考博 发表于 2025-3-28 18:45:27
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ETS in Marketing Science and Practiceting behavior. These relations, in turn, provide the mechanism for making decision models useful tools for marketing planning and forecasting. Most of this book has been concerned with how this can be done. In this chapter, we look at three questions that bear on the . of this work: (1) How is knowl弯腰 发表于 2025-3-29 14:07:50
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