Cuisine
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农学
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内行
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清晰
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2192-8096 e how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.978-3-319-80499-6978-3-319-29139-0Series ISSN 2192-8096 Series E-ISSN 2192-810X