Indurate
发表于 2025-3-23 12:28:36
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CHIP
发表于 2025-3-23 16:43:51
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急急忙忙
发表于 2025-3-23 18:01:16
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大暴雨
发表于 2025-3-23 23:38:45
social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.. . .978-3-658-14293-3978-3-658-14294-0
IVORY
发表于 2025-3-24 06:17:13
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Intuitive
发表于 2025-3-24 07:39:10
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陶瓷
发表于 2025-3-24 11:57:59
Theoretical foundation in relevant fields of research, combines findings from brand research, media research and social media research, it is necessary to expand on the theoretical foundation of all fields. Chapter 3 will draw upon this theoretical foundation and concretises it when necessary.
Anhydrous
发表于 2025-3-24 17:00:24
Specifications of model development, approach, is chosen as the method for model testing is explained in section 4.1, while 4.2 describes the survey conducted to collect data for model testing. Section 4.3 goes into detail with the PLS approach, its theoretical background and its application to the research question, before section 4.
伟大
发表于 2025-3-24 22:16:13
Empirical model evaluation and hypothesis testing,ural models, using the PLS algorithm. After the evaluation of the complete model, moderating effects are examined by conducting group comparisons (section 5.4.1) and by investigating interaction effects (5.4.2). After that, selected constructs are further examined by exploratory data analysis (secti
离开
发表于 2025-3-25 02:02:05
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