保守 发表于 2025-3-25 06:44:03
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Technology Management in Media and Information Firmstechnology assessment; selection of R&D projects for funding; integration of technology with firm strategy; the location of R&D activities; the organizational structure of R&D activities; budgeting; implementing R&D alliances; standards strategy; and collaboration with open community-based R&D. Thetransdermal 发表于 2025-3-25 15:26:53
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Financing Media, Information, and Communicationand subordinated debt, commercial paper, corporate bonds and so on. Also discussed are other types of debt: securitization; vendor, buyer and lease financing; and government loans. The chapter then moves to the various types of equity financing: limited partnerships in films and technology; private微不足道 发表于 2025-3-25 20:02:55
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Pricing of Media and Information cost, those that are market-based and may vary by peak-load, and those based on value. To determine the willingness to pay, one may use techniques of econometric estimation, conjoint analysis and hedonic prices. Key strategies are keeping pricing above cost to reduce consumer surplus. Protection fr相一致 发表于 2025-3-26 17:12:28
Distribution of Media and Informationdentifies the various “architectures” of distribution networks and also reviews the analytic tools for distribution management created by different disciplines, from sociology to regional planning, electrical engineering, statistics, and operations research. This leads to tools of network management