南极 发表于 2025-3-30 11:30:41
Marken schaffen Werte — Brand Stewardship als Erfolgsfaktorrt as a science. Over ten years of research on Y&R BrandAsset™ Valuator indicate how brands evolve and erode. Brand vitality is key to success. To become a power brand a brand must be different, relevant, highly esteemed and familiar. Brand customer experience through many different touch points offCOLON 发表于 2025-3-30 13:07:20
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Springer-Verlag Berlin Heidelberg 2006Embolic-Stroke 发表于 2025-3-30 22:07:16
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https://doi.org/10.1007/3-540-31772-4Business; Erfolg; Innovation; KMU; Leadership; Management; Management für KMU; Strategie; Unternehmer; UnternLEVER 发表于 2025-3-31 08:37:28
Herausforderungen an das Managementhttp://image.papertrans.cn/m/image/622807.jpgIncisor 发表于 2025-3-31 10:38:03
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Unternehmertum als Erfolgsfaktor von KMU — Was kann das Management davon lernen? is motivated to innovate and who is continuent and independent. On the other hand, a manager in a large company plays the role of an agent being short-term orientated, focussing on reducing the risk to be taken and being dependent. Therefore, a manager should be partner of a company and not only agent.