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Concept Developmentalternatives that must be taken into account. Consequently, testing a new concept requires some thought about potential market segments and competing offers, which is the topic of Section 10.2. Finally, a new concept can be tested in a way that provides insights into how potential customers forge th

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查看完整版本: Titlebook: Making Innovation Last: Volume 2; Sustainable Strategi Hubert Gatignon,David Gotteland,Christophe Haon Book 2016 The Editor(s) (if applicab