Dendritic-Cells
发表于 2025-3-25 04:12:17
https://doi.org/10.1007/978-981-10-2976-9Fashion Business; Fashion Retailing; Luxury Business; Luxury Consumption; Luxury Fashion; Luxury Fashion
ornithology
发表于 2025-3-25 09:35:18
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cinder
发表于 2025-3-25 11:46:59
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AGATE
发表于 2025-3-25 16:05:02
How Does Self-concept and Brand Personality Affect Luxury Consumers’ Purchasing Decisions? particularly important for luxury products and brands due to its the wider implications for consumer psychology and behavior and marketing practice. Hence, theoretical and managerial implications are discussed arising from the self-concept and brand personality (SCBP) framework.
assent
发表于 2025-3-25 20:03:55
Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumerspetent, Sociable, Creative, Snobby, and Romantic. The findings not only provide insights into the underlying values that consumers are seeking from luxury fashion consumption, but also offer a theoretical guidance to the practitioners in the luxury goods industry in their effort of brand equity building.
hemoglobin
发表于 2025-3-26 00:58:42
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不溶解
发表于 2025-3-26 08:00:50
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Radiculopathy
发表于 2025-3-26 08:37:30
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giggle
发表于 2025-3-26 12:56:47
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噱头
发表于 2025-3-26 17:36:16
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