Jurisdiction 发表于 2025-3-21 18:50:43
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Stephan Zelewskiies, challenges and directions for effective implementation. Adopting a literature review approach, the chapter shows that green marketing adoption is driven by sustainable development, social responsibility drive, supportive government policies and leadership, green consumerism and consumer healthMagisterial 发表于 2025-3-22 04:17:33
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work for segmenting green consumers as well as an understanding of green consumer buying decision processes and strategies for altering consumer attitudes and behaviour towards eco-friendly products. The findings of this work will enable firms in emerging economies in developing appropriate green ma座右铭 发表于 2025-3-22 14:25:31
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Stephan Zelewskiy chains, and increased regulatory and environmental pressure. Green marketing is a business approach towards a greener economy in the pursuit of sustainable development. In developed economies, booming industrialisation in response to the rising demand for environmentally friendly products is evideHeterodoxy 发表于 2025-3-23 00:12:57
Stephan Zelewskied annual growth rate (CAGR) of green products in India is 20–25 per cent as per various research studies. Numerous factors such as rise in household income, demographic advantage due to increasing working population, abundant natural resources, and prudent government policies contribute to the growglamor 发表于 2025-3-23 02:02:17
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nt in the organisational quest for sustainable growth. Despite this, researchers and practitioners in their pursuit of green marketing strategies have relied extensively on generic consumer behaviour theories and strategies, despite green marketing being distinct from generic marketing. This chapter