GRAVE
发表于 2025-3-25 06:58:45
Reprint: Trust and Performance in Cross-Border Marketing Partnerships—A Behavioral Approachfrom this research by taking a behavioral approach to understand the ex post maintenance of cross-border marketing partnerships. A conceptual model is developed by identifying the antecedents of trust and performance in such partnerships. The model is empirically tested on a sample of U.S. firms hav
Atmosphere
发表于 2025-3-25 08:37:02
Trust in International Marketing Relationships: A Retrospectivel. 1996; hereafter, referred to as the ‘1996 Trust Paper’) after more than twenty-five years since its publication in the . Special Issue on cooperative strategies in international business. We were honored that the article was selected for the special issue from the more than fifty papers presented
nephritis
发表于 2025-3-25 14:58:15
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尽管
发表于 2025-3-25 17:33:50
How Perceived Brand Globalness Creates Brand Value: Looking Back, Looking Aheadk. In this commentary, we will first provide a brief history of the genesis of this paper. Next, we will introduce some model extensions that have been made. Finally, we will identify several areas for future research including perceived brand globalness (PBG) and country of origin, PBG and brand eq
Capture
发表于 2025-3-25 21:50:36
Reprint: Brand Origin Recognition Accuracy—Its Antecedents and Consumers’ Cognitive Limitationsrs have assumed, if only tacitly, that consumers are knowledgeable of brand origins, and that this knowledge is a significant influence that drives judgments of product quality, brand attitudes, and choice behavior in the marketplace. Using categorization theory and attribute diagnosticity as the th
使迷惑
发表于 2025-3-26 03:21:17
Brand Origin Research: A RetrospectiveSharma, 2005). Although the BO concept was first introduced a decade earlier, it did not gain much traction from researchers in international marketing (IM). Judging by its 245 Web of Science (WOS) citations, it is evident that our 2005 publication, in which we studied consumers’ knowledge of correc
OMIT
发表于 2025-3-26 05:53:28
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懒鬼才会衰弱
发表于 2025-3-26 08:52:14
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清真寺
发表于 2025-3-26 16:14:45
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Glycogen
发表于 2025-3-26 19:53:49
Postscript: Dispatches from the Front Lines of Consumer Animosityof the animosity model of foreign product purchase. The model posits that the willingness to buy foreign products is affected by antipathy related to previous or ongoing military, economic, or geopolitical events directed toward current or former enemies. The first animosity study was conducted in N