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Book 1998, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging
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查看完整版本: Titlebook: Internationalisation; Process, Context and Graham Hooley (Professor of Marketing and Head of Book 1998 Palgrave Macmillan, a division of M