淘气 发表于 2025-3-26 21:25:13

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CRATE 发表于 2025-3-27 02:32:46

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吞下 发表于 2025-3-27 07:09:27

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致词 发表于 2025-3-27 12:44:09

Beyond Place Brandingw. In this context, the idea that there should already be a “beyond” might seem hasty. However, we will argue in this chapter that much place branding as it has been practiced has really been place marketing, concerned more with creating an image through external communication than developing the ex

SPALL 发表于 2025-3-27 13:37:28

Crisis Communication and Sustainable Place Marketing: A Preliminary Analysis before Choosing a Resto caused by an unexpected crisis, such as terror attack, natural disaster or sudden epidemic. The second is a prolonged negative image generated by long-lasting problems, such as economic hardship, high crime rates, continuous war or political instability. The question of how to restore a place’s pos

Proclaim 发表于 2025-3-27 21:34:00

A Perspective on Planning, Smart Growth and Place Brandingor places and for things in those places. We develop a perspective on the potential synergy between smart growth and place branding that can be valuable in various contexts – in the US, the EU and communitieselsewhere – since many encounter obstacles to comprehensive planning that could be reduced b

Obstreperous 发表于 2025-3-28 01:29:18

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异常 发表于 2025-3-28 02:35:25

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agglomerate 发表于 2025-3-28 09:04:23

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锉屑 发表于 2025-3-28 14:22:46

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查看完整版本: Titlebook: International Place Branding Yearbook 2012; Managing Smart Growt Frank M. Go (Professor and Director),Robert Govers Book 2013 Palgrave Macm