旧病复发 发表于 2025-3-28 16:47:06
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The Steps of International Marketing PlanningThe steps of international marketing planning comprise a multitude of successive phases, which can be summarised into the following .It should be noted that the sequence of phases is not mandatory; there are also numerous feedbacks as well as interdependencies between the individual decision fields.Perineum 发表于 2025-3-29 00:42:45
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International Communication Managementle damage or decisively hinder the market performance of products. Against an international background, it is above all the consideration of cultural factors that is decisive for the success of international communication as a whole resp. of the individual communication instruments, especially advertising.lactic 发表于 2025-3-29 12:07:49
International Marketing Auditshus enabling management to adapt strategies and operative measures to environmental changes if necessary. In the context of international marketing, audits can be carried out in connection with country-specific marketing strategies and actions on the tactical-operational level.高深莫测 发表于 2025-3-29 19:29:10
Textbook 20231st editionts own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions havInstinctive 发表于 2025-3-29 21:47:41
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International Market Researchhe uncertainty inherent in international marketing decisions. While information about the global marketing environment can be obtained from secondary sources, information about customer behaviour in the various target markets often requires primary surveys.FANG 发表于 2025-3-30 05:53:50
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