ALOOF 发表于 2025-3-21 17:57:07
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International Brand Management of Chinese Companies978-3-7908-2030-0Series ISSN 1431-1933 Series E-ISSN 2197-7178谷类 发表于 2025-3-22 04:09:19
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https://doi.org/10.1007/978-3-7908-2030-0Branding; China; Global Brands; Haier; Lenovo; management; marketing; strategyHalfhearted 发表于 2025-3-22 13:04:23
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1431-1933 onomic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone讥讽 发表于 2025-3-22 22:44:44
Book 2008 has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration ofBanquet 发表于 2025-3-23 01:44:44
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Introduction,ng their early stages of economic development, and China’s rapid growth is projected to continue through the next decade and beyond (Xinhua 2005). Besides rapid economic growth, China also means an enormous market size. 1.3bn inhabitants or one-fifth of the world’s entire population li