Addendum
发表于 2025-3-21 19:31:09
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发表于 2025-3-22 00:09:53
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文艺
发表于 2025-3-22 01:31:24
Gábor Tatai,Annamária Csordás,Árpád Kiss,Attila Szaló,László Laufers how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation. ..Balancing theory with practical approaches, this book gives serious trea
Yourself
发表于 2025-3-22 06:16:05
Michiel Hildebrand,Anton Eliëns,Zhisheng Huang,Cees Visserssion of attitudes or perspectives through OBCs signal their different levels of involvement in OBCs. One may argue that many online activities, such as sharing and observing content related to a brand, initiate momentary intentions to participate within OBCs, before moving on to the next or refresh
AIL
发表于 2025-3-22 10:39:07
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Eclampsia
发表于 2025-3-22 14:03:33
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竖琴
发表于 2025-3-22 18:08:59
Rui Prada,Marco Vala,Ana Paiva,Kristina Hook,Adrian Bullockness and IT, standardization to decrease efforts and time-to-market, translators between standards and local needs, shift toward proactivity through analytics, and a target operating model. Additionally, the authors specify what proved useful in achieving the goals during the transformation and what
tangle
发表于 2025-3-23 00:42:55
Tatsuya Nomuraough the necessary steps of the customer journey, segmentation, and campaign flow designs, while also addressing the relevant change management aspects that are required to configure marketing activities in the channels within a digital customer engagement campaign.
reflection
发表于 2025-3-23 02:57:01
Marco Vala,Ana Paiva,Mário Rui Gomesphase. The pandemic has accelerated the change from what we can call analog to digital customer engagement. In this chapter the authors outline the crucial elements of the analog to digital customer engagement transformation and translate them in the context of the automotive electronics industry.
–scent
发表于 2025-3-23 08:48:13
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