精确 发表于 2025-3-30 11:22:48
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Reflection and Research Directionsd value creation. Four value creating attributes have been identified from literature and their contribution for the different clusters of hybrid value creation has been empirically derived. As a result, this study suggests a two-step strategy to increase the success of hybrid offerings. When implementing hybrid value creation:Harbor 发表于 2025-3-30 16:51:19
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Case AnalysisIn the following, the role and impact of the value creating attributes – individualization, marketing-integration, operational-integration, and firm– customer interaction – for each of the four identified case clusters is described in detail.不知疲倦 发表于 2025-3-31 05:29:08
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