Transfusion
发表于 2025-3-23 12:40:36
http://reply.papertrans.cn/43/4288/428792/428792_11.png
BATE
发表于 2025-3-23 17:51:48
http://image.papertrans.cn/h/image/428792.jpg
Infantry
发表于 2025-3-23 19:55:23
https://doi.org/10.1007/978-1-349-13402-1communication; controlling; database; Database Marketing; Distribution; Information Technology (IT); marke
gentle
发表于 2025-3-24 01:12:53
Strategic Overview,In this and the following chapter, we develop a strategic overview of the development of the computing and information services markets. Success in marketing systems and services depends on understanding:
magnate
发表于 2025-3-24 06:20:22
http://reply.papertrans.cn/43/4288/428792/428792_15.png
FLAX
发表于 2025-3-24 09:14:12
Distribution Channels,A distribution channel is the mechanism by which a product or service is made available to the customer. It can be defined institutionally (dealers, retailers) or as a set of tasks. A channel consists of two processes:
Repatriate
发表于 2025-3-24 12:55:01
Selling and Account Management,This chapter is addressed to sales staff and their managers. It covers seven areas:
痛恨
发表于 2025-3-24 17:13:43
New Product Marketing Strategies,This chapter covers the development of new product marketing policy, setting out the options available and suggesting criteria for choosing between them.
搜集
发表于 2025-3-24 22:44:50
Database Marketing,There is no universally accepted definition of database marketing. In this book, we use the following definition:
Custodian
发表于 2025-3-25 02:31:46
Marketing Objectives and Plans,In this chapter, we examine how objectives, strategies and the marketing mix are put together in a marketing plan. We define a marketing plan as: