红肿 发表于 2025-3-25 04:53:27

http://reply.papertrans.cn/43/4288/428787/428787_21.png

冲突 发表于 2025-3-25 10:12:07

http://reply.papertrans.cn/43/4288/428787/428787_22.png

Exclaim 发表于 2025-3-25 13:01:05

The Barriers,It is a characteristic of many public relations people to be paranoid, introspective, and doubting. A few even add a measure of self pity.

用手捏 发表于 2025-3-25 17:05:48

http://reply.papertrans.cn/43/4288/428787/428787_24.png

CHOIR 发表于 2025-3-25 20:26:54

Issues Identification and Management,It is a source of wonderment to business leaders that companies held in high regard for their management, record of success and corporate citizenship can find themselves embroiled in highly publicized crises. The reputations of CEO and corporation so carefully nurtured are now suddenly imperiled and it all seems to come as a shocking surprise.

buoyant 发表于 2025-3-26 02:28:53

Crisis and Catastrophe Communications,There are ten kinds of crisis. Four of them are slow-burning issues, which can be detected and managed with the identification and intervention techniques discussed in the previous chapter:

辩论的终结 发表于 2025-3-26 04:39:20

Sponsorship? Philanthropy? Or Promotion?,The finest athletes who competed in the ancient Olympic Games in Greece were celebrated heroes whose company was sought by the most influential figures in the democracy at that time.

PALSY 发表于 2025-3-26 11:48:58

The Infrastructure of your Organization,Finding the right structure for a PR department is one of the hardest tasks facing the head of communications in a global corporation.

说不出 发表于 2025-3-26 12:36:58

http://reply.papertrans.cn/43/4288/428787/428787_29.png

随意 发表于 2025-3-26 19:10:57

Research,Business executives underpin planning with research. No new product is launched without extensive market research. New plant siting requires researching community attitudes.
页: 1 2 [3] 4 5 6
查看完整版本: Titlebook: How to Manage Your Global Reputation; A Guide to the Dynam Michael Morley Book 1998 Michael Morley 1998 communication.Corporate Reputation.