解开 发表于 2025-3-28 14:46:41
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Shuji Nakamura,Stephen Pearton,Gerhard Fasol appeal by expert reviewers resulted in higher review credibility perception than the use of a rational appeal by consumers as reviewers; while expert reviews with emotional appeals are regarded less credible than consumer-based reviews with emotional appeals. This interaction effect, however, is present in the non-technical product context only.出处 发表于 2025-3-28 22:54:14
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Mobile Shopping Should be Useful, Convenient and Fun!re sent to Canadian owners of smartphones, the results show that performance expectancy, hedonic motivation and perceived convenience are the main significant factors that influence consumers’ intention to use an app for mobile commerce.CAB 发表于 2025-3-29 10:42:42
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Optimize the Coupon Face Value for Online Sellershing probability play critical roles in whether the seller chooses to offer coupons or not. We also find that, a seller can maximize his/her profit by providing the online coupon with an optimal face value which has been formulated. Finally, we conclude with managerial implications and directions for further studies.细微的差异 发表于 2025-3-30 03:16:54
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