不容置疑
发表于 2025-3-28 14:40:29
Dagmar Gesmann-Nuissl,Sebastian Synnatzschkeed the importance of the H2H Mindset and how it translates into successful strategic and operative marketing. It delves deeper into the key characteristics of the H2H Mindset and how it translates into successful marketing strategies. The chapter begins by highlighting the importance of the H2H Mind
EWER
发表于 2025-3-28 19:19:47
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Spinal-Tap
发表于 2025-3-29 01:15:36
https://doi.org/10.1007/978-1-4615-1917-1ocus. H2H Management assists companies and other institutions like governments, NGOs, and the media to develop trusted relationships and manage their brands..The case about the Liva Brand Success Story elaborates on the marketing approach of the Indian family conglomerate Aditya Birla Group and its
漂白
发表于 2025-3-29 03:38:33
https://doi.org/10.1007/978-0-585-27623-6g and branding concept to an Ingredient Branding approach (B2B2C), the company managed to strengthen the human orientation in its pulp and fiber business Birla Cellulose. Companies in many other fields of component manufacturing can learn from this case study how to increase cooperation in the value
FECT
发表于 2025-3-29 10:44:34
The Problem of Matching a Noise Generator, focus of companies’ new best practices and technologies with purpose need to be developed. The Human to human (H2H) Marketing with its new mindset and management is in need of a new process. This must be a flexible iteration process which considers outbound and inbound marketing procedures. When ap
类似思想
发表于 2025-3-29 14:14:12
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Catheter
发表于 2025-3-29 15:47:51
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opinionated
发表于 2025-3-29 22:27:35
Laurent Guyot,Pierre Seguin,Hervé Benateauthemselves to solving human problems and create meaning for the humans engaged with the company, then H2H Marketing is on the rise. Such a shift is happening now. So far it is a small number of leaders who have picked up and implemented the humanistic marketing idea. We showed you a few of them and