abduction 发表于 2025-3-30 08:35:24

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思想上升 发表于 2025-3-30 17:41:44

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Fulminate 发表于 2025-3-30 23:29:20

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蜿蜒而流 发表于 2025-3-31 02:02:48

The Cultural Auditn of origin, the perceived brand globalness, the embodiment of abstract cultural characteristics, and the degree of cultural authority the brand holds. These insights can inform strategies to expand and leverage a brand’s cultural equity, laying a solid foundation for future brand icon-building endeavors.
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查看完整版本: Titlebook: Globally-Minded Marketing; A Cultural Approach Carlos J. Torelli,Maria A. Rodas Textbook 2024 The Editor(s) (if applicable) and The Author