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Exploring Business Language and Culture978-3-030-58551-8Series ISSN 2193-7648 Series E-ISSN 2193-7656
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Urszula Michalik,Paweł Zakrajewski,Anna StworaDemonstrates a unique combination of research issues in Business English teaching, business culture, and communication studies, targeting a wide readership.Presents a representative selection of resea
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https://doi.org/10.1007/978-3-030-58551-8Business English; Business culture; Cross-cultural communication; Cultural awareness; Values
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Business English Today: The Need for Intercultural Approachight helps to recognize the present state of BE teaching and learning and suggest the revision of future orientation of BE at universities towards a more inclusive subject integrating a broader scope of cultural competencies—English for Economic Disciplines (EED). The authors of the study explore th
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Millennials as Second Language Users. The Analysis of Communication Patterns Employed for L1 and L2 ommunication. The intention of this chapter is to describe a changing nature of communication of advanced young adults, students of English as a second language. The prime aim is to reveal most commonly used communication channels as well as to present various factors of sociopragmatic nature (e.g.,
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Online Word of Mouth as a Source of Employment Information: A Comparative Analysis of the Language ost probably be attributed to the location of the reviews and testimonials on the company-independent <<>> company-dependent continuum.While employee reviews clearly perform a (predominantly) evaluative function, employee testimonials seem to foreground the persuasive/promotional function, contributi