Taft 发表于 2025-3-21 17:45:55

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清醒 发表于 2025-3-21 21:02:52

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gruelling 发表于 2025-3-22 01:06:01

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cyanosis 发表于 2025-3-22 06:15:23

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秘传 发表于 2025-3-22 10:57:10

Overview: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.978-1-349-46836-2978-1-137-35043-5

OUTRE 发表于 2025-3-22 15:44:00

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OUTRE 发表于 2025-3-22 20:46:13

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Harpoon 发表于 2025-3-22 22:13:33

https://doi.org/10.1007/978-3-322-88182-3hat is inferred to be socio-cognitively motivated. I also discussed that this study aims to (a) systematically outline the evaluative practices found in the focus group data with the aid of the appraisal framework; (b) to unveil the socio-cognitive resources inferred to play a role in the selection

分散 发表于 2025-3-23 03:04:11

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harangue 发表于 2025-3-23 07:55:26

Ein Dyopolmodell mit Gleichgewichtslösungenions of Chapter 4. I now want to provide a broad summative account of those results in order to introduce coherently a discussion of the implications for how socially constructed knowledge and beliefs existing in the audience’s socio-cognitive environment need to be accounted for as they lay the fou
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查看完整版本: Titlebook: Evaluation in Advertising Reception; A Socio-Cognitive an Stella Bullo Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Lim