genial 发表于 2025-3-21 16:24:06

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咯咯笑 发表于 2025-3-21 23:52:41

Why does Segmentation Matter? Using Mixed Methodology to Identify Market Segments,search scheme to present an application with a latent segment model (LSM) procedure for retail market segmentation and information criteria AIC3 and AICu for model selection, in order to uncover the segment structure underlying a dataset from retail chain customers.

腐败 发表于 2025-3-22 03:02:49

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CHASE 发表于 2025-3-22 07:39:00

Book 2011review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

Estimable 发表于 2025-3-22 10:24:39

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刺穿 发表于 2025-3-22 16:23:12

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刺穿 发表于 2025-3-22 20:13:24

978-3-8349-3093-4Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011

Psa617 发表于 2025-3-22 23:14:20

European Retail Research978-3-8349-6235-5Series ISSN 1867-8785 Series E-ISSN 2364-589X

negotiable 发表于 2025-3-23 02:57:40

https://doi.org/10.1007/978-3-8349-6235-5Einzelhandel; Fallstudie; Konsumentenverhalten; Management; Markenwert

arousal 发表于 2025-3-23 08:08:12

Kunihiko Kajitani,Seiichiro Wakabayashitargeting by means of a new conceptual model which combines the use of latent segment models with a mixed research scheme (merging qualitative and quantitative research methods). A particular retail market segmentation solution depends on both market segmentation base variables and a specific segmen
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查看完整版本: Titlebook: European Retail Research; 2011 | Volume 25 Iss Dirk Morschett,Thomas Foscht,Bernhard Swoboda Book 2011 Gabler Verlag | Springer Fachmedien