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Andrew R. Thomas,Nicolae Alexandru Pop,Cristian DuDefines the rapidly emerging field of neuromarketing, at the crossroads of economics, neuroscience, consumer behavior, and cognitive psychology.Explores the ethical implications of applying powerful t
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查看完整版本: Titlebook: Ethics and Neuromarketing; Implications for Mar Andrew R. Thomas,Nicolae Alexandru Pop,Cristian Du Book 2017 Springer International Publish