hallow 发表于 2025-3-30 11:30:16

Ernest Dichter and the Peacock Revolution: Motivation Research, the Menswear Market and the DuPont Cs meeting in Scottsdale, Arizona, in February 1966. ‘Today, I would like to describe to you another revolution that is about to explode — the peacock revolution.’ Among animals, the male is normally the more colourful sex, Dichter explained, except in the human world, where ‘men are the drab ones’.

减震 发表于 2025-3-30 14:06:35

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发怨言 发表于 2025-3-30 18:53:38

Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female I household, respectively. Looking behind the scenes of Dichter’s research and writing strategies, however, a more complicated picture is revealed. In order to unpick Dichter’s uneasy relationship it is not only necessary to analyse his research studies, articles and main works but also to incorporat

Entirety 发表于 2025-3-30 21:32:43

Ernest Dichter as Midwife and Educator: Post-war European Consumer Societies and the Sociology of th present and interpret his work reveal a number of interesting insights into his vision of the consumer. By referring to him-self as a ’midwife’, an educator and social reformer, Dichter prepared the stage for continuous self-presentation as a public mentor who enabled consumers to recognise themsel

Insensate 发表于 2025-3-31 00:52:07

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monochromatic 发表于 2025-3-31 08:14:54

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查看完整版本: Titlebook: Ernest Dichter and Motivation Research; New Perspectives on Stefan Schwarzkopf (Associate Professor in Busines Book 2010 Palgrave Macmilla