汇总 发表于 2025-3-25 06:33:30
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978-3-030-08922-1Springer International Publishing AG, part of Springer Nature 2018arterioles 发表于 2025-3-25 14:14:42
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Emilio I. Alarcon,Manuel Ahumadans, and technology for global marketers. Much of the mainstream research on global marketing has focused on the traditional marketing strategy combined with the traditional paradigms to analyze international markets. Global companies need to challenge traditional assumptions in global marketing in anegligence 发表于 2025-3-26 04:45:50
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Efstathios E. (Stathis) Michaelidesning. C-D maps of different countries offer a way to visualize differences in consumer perceptions of brands across markets. Our methodology helps set consistent positioning and performance goals for a global brand across geographical markets. It also helps global brand managers with brand standardi