牛马之尿 发表于 2025-3-28 15:54:57
https://doi.org/10.1007/978-3-658-26509-0n to 5 billion by 2020. That would suggest that the vast majority of households in the world will have some form of internet connection. All this predicted growth is also generating a lot of digital data. Perhaps slightly disturbingly, the amount of data and content that will need to be stored and p健谈 发表于 2025-3-28 20:47:46
https://doi.org/10.1007/978-3-642-23065-3While some industry leaders may have had their doubts — and there are still people who are skeptical about the full potential of the digital world — nevertheless pioneers continued to innovate and, most crucially, demand continued to grow.征税 发表于 2025-3-28 23:25:48
In this new era of digital innovation and adventure, it is now much more challenging for a Brand to engage with its customers. In the “good old days”, there were relatively few choices. There were three main channels of engagement and distribution:摘要记录 发表于 2025-3-29 03:13:17
https://doi.org/10.1057/978-1-137-32008-7After much hype and expectation, the mobile/cell phone has finally “taken of”. At last this device has started to live up to expectations. Apple, with its touch screen magic, has proved to have the initiative to capture everyone’s attention and imagination (Plate 4). And other smart phone providers have rushed to copy.canvass 发表于 2025-3-29 08:41:51
A Supporter of Friends and Causes,If there were any doubt about the strategic necessity and value of pursuing a multichannel approach, then here are two pieces of compelling evidence:匍匐前进 发表于 2025-3-29 14:07:55
https://doi.org/10.1007/978-1-4842-6864-3Three key questions drive this chapter:Licentious 发表于 2025-3-29 16:33:14
How are Consumers and Businesses Responding?,While some industry leaders may have had their doubts — and there are still people who are skeptical about the full potential of the digital world — nevertheless pioneers continued to innovate and, most crucially, demand continued to grow.摇摆 发表于 2025-3-29 23:44:47
Digital/Multi-channel Checklist,In this new era of digital innovation and adventure, it is now much more challenging for a Brand to engage with its customers. In the “good old days”, there were relatively few choices. There were three main channels of engagement and distribution:Debrief 发表于 2025-3-30 00:05:07
Mobile Comms, Content and Commerce,After much hype and expectation, the mobile/cell phone has finally “taken of”. At last this device has started to live up to expectations. Apple, with its touch screen magic, has proved to have the initiative to capture everyone’s attention and imagination (Plate 4). And other smart phone providers have rushed to copy.绿州 发表于 2025-3-30 06:15:54
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