惊奇
发表于 2025-3-26 22:44:22
G. von Sengbusch,H. D. Lemke,J. Vienkened his ability to succeed in office. President Trump acts more like a candidate and brand manager focused on keeping his best customers happy not on uniting and leading the country. The Trump years have been a brand battle between Trump and his opponents that has left many Americans exhausted by the
开始发作
发表于 2025-3-27 01:28:39
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ABHOR
发表于 2025-3-27 08:13:28
https://doi.org/10.1007/978-3-030-30496-6Presidency; political marketing; segmentation; trump; Donald J;Trump; branding; American Politics; politic
马具
发表于 2025-3-27 11:01:53
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Campaign
发表于 2025-3-27 16:20:12
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贪婪地吃
发表于 2025-3-27 21:24:53
The Old Order and Its Discontents,ers. Cosgrove argues that Trump’s class-based politics, brand persona, and policies are upending the status quo by expanding the backgrounds that political leaders come from and the political products on offer to Americans. Just like Colin Kaepernick and Nike’s ad campaigns show, the omnipresent Tru
inferno
发表于 2025-3-28 01:20:26
Segmentation and Trump,cial and interest group concerns have adjusted their brands to be emotionally opposed or aligned with the Trump brand. Trump’s efforts show that geography, demography, and psychographics are key elements of a contemporary political marketing campaign that can be combined to find the right audiences
infinite
发表于 2025-3-28 04:16:17
Trump: Direct-to-Consumer,sulted from gaining earned media and using social media to build strong customer relationships. Trump’s team used analytics to win efficiently meaning their interest in winning the Electoral College was minimal. His campaign used data to target its message to specific audiences. The difference being
啪心儿跳动
发表于 2025-3-28 08:02:11
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躲债
发表于 2025-3-28 12:03:33
The Trump Brand Story: Attract and Repel,n has been a constant brand faceoff between a Trump seeking to keep promises and opponents determined to stop him. Conservative Christians, blue-collar workers impacted by globalization and American nationalists love the Trump branded political products but Americans who benefit from the cultural an