ergonomics 发表于 2025-3-21 17:31:56
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hapter Two covers the Scale Development Procedure. Chapter Three focuses on Chinese Culture-related Scales. Chapter Four presents General Marketing Scales Developed in the Chinese Context. Chapter Five showcases Exemplary Papers for Some Selected Scales, and Chapter Six provides a summary of the book..978-981-97-4490-9978-981-97-4488-6Feigned 发表于 2025-3-22 03:10:21
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General Marketing and Management Scales Developed in the Chinese Context,and 2, Service Behavior Orientation, Service Delivery Orientation, Scale for Business Hypocrisy, Scale for Marketing Practices, Scale for Customer Relationship Management, Scale for Stakeholder Orientation, and Scale for JSLO.DEMUR 发表于 2025-3-22 16:15:30
Book 2024, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context...This book will be highly valuable for marketing researchers and practitioners working in theDEMUR 发表于 2025-3-22 20:12:23
Chinese Culture-Related Scales,ety. From the Hsiao Orientation, emphasizing filial piety and family bonds, to the Bao Orientation, highlighting reciprocity and obligations, and the Customer Ren Orientation, focusing on empathy and customer relationships, we uncover the intricate layers of Chinese cultural values.fructose 发表于 2025-3-23 00:56:14
General Marketing and Management Scales Developed in the Chinese Context,ing and management scales specifically developed for this market. We delve into nine prominent scales, including Marketing Relationship Orientation 1 and 2, Service Behavior Orientation, Service Delivery Orientation, Scale for Business Hypocrisy, Scale for Marketing Practices, Scale for Customer Relgentle 发表于 2025-3-23 01:50:19
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Chinese Culture-Related Scales,ety. From the Hsiao Orientation, emphasizing filial piety and family bonds, to the Bao Orientation, highlighting reciprocity and obligations, and the Customer Ren Orientation, focusing on empathy and customer relationships, we uncover the intricate layers of Chinese cultural values.