Introvert 发表于 2025-3-25 03:54:56

https://doi.org/10.1007/978-1-4613-9238-5ips, in particular, reflect their mutual perceptions and the identities they attribute to the counterpart with whom they interact. We contend that interaction is a central process if we are to explain how business relationships develop and focus therefore on the mutual attribution of identity and on

LAITY 发表于 2025-3-25 10:30:06

https://doi.org/10.1007/978-1-4613-9238-5the identities of a business are always relationship specific and every business has multiple identities that are fluid and need to be continuously enacted in interactions. We conclude the chapter by discussing the implications of our findings for further research and practice. Among the implication

使尴尬 发表于 2025-3-25 13:03:43

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engrave 发表于 2025-3-25 16:02:29

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有斑点 发表于 2025-3-25 22:40:12

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glamor 发表于 2025-3-26 03:22:49

978-3-030-40995-1The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

朋党派系 发表于 2025-3-26 07:43:04

https://doi.org/10.1007/978-3-662-46651-3 the reasons for addressing the issue of business relationships and interaction. The discussion of the reasons why, in business markets, relationships matter both for the development of the single businesses and of the business network (market) at large engenders addressing the question of how do th

lacrimal-gland 发表于 2025-3-26 11:15:57

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concentrate 发表于 2025-3-26 12:52:55

https://doi.org/10.1007/978-1-4613-9238-5relationships. The discussion draws mainly on B2B marketing literature, especially the Industrial Marketing and Purchasing (IMP) tradition. We outline the Activity-Resource-Actor (ARA) model (Håkansson & Snehota in Developing Relationship in Business Networks. Routledge, London, 1995) that provides

canvass 发表于 2025-3-26 19:35:30

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查看完整版本: Titlebook: Customer-Supplier Relationships in B2B; An Interaction Persp Antonella La Rocca Book 2020 The Editor(s) (if applicable) and The Author(s),