重叠
发表于 2025-3-27 00:44:09
Customer Analytics Part Ictivity measurement, before it explains some popular customer-based metrics. Some of the primary customer-based metrics introduced in this chapter form the inputs to derive customer value—the key metric that drives decision making in the age of data-based marketing.
ARK
发表于 2025-3-27 02:43:27
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语源学
发表于 2025-3-27 07:33:01
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遗留之物
发表于 2025-3-27 09:45:14
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无力更进
发表于 2025-3-27 17:00:25
Andrew J. Larner MA MD MRCP (UK) DHMSAated with the case study of Credite Est (name disguised), a French mid-tier bank. Finally, the case study, “Yapi Kredi—Predictive Model–Based cross-sell Campaign,” shows a comprehensive application of data mining.
PARA
发表于 2025-3-27 19:35:53
Strategic CRMstrategy implementation. The following section explores the main steps for developing a CRM strategy, before the chapter concludes with an investigation of ways to manage relationships with key stakeholders, including suppliers, employees, and investors.
过份
发表于 2025-3-28 00:49:22
Implementing the CRM StrategyRM project. To explain the process of CRM implementation, this chapter reviews a case study involving British financial service company Capital One. This case highlights the factors that impact the implementation of CRM in an organization.
显示
发表于 2025-3-28 05:01:26
Customer Analytics Part IIrocedures have been developed that help us to achieve this. Chapter 5 proceeds to conceptualize strategic metrics of customer value and introduces popular customer selection strategies and techniques to evaluate these strategies.
收到
发表于 2025-3-28 07:48:59
Data Miningated with the case study of Credite Est (name disguised), a French mid-tier bank. Finally, the case study, “Yapi Kredi—Predictive Model–Based cross-sell Campaign,” shows a comprehensive application of data mining.
Anticonvulsants
发表于 2025-3-28 11:01:49
Strategic Customer Relationship Management Todayigns of changing. It is critical for businesses to understand how strategic and customer-centric CRM can support their efforts to achieve their corporative objectives. Thus, this first chapter offers a detailed overview of the key terms and introduces important constructs that readers will need to r