SEMI 发表于 2025-3-25 06:10:15
A. J. Larner MA, MD, MRCP(UK), DHMSA, PhDThe dynamics of economic activity, seen as gain, consolidation, and loss of market positions, has experienced a marked acceleration in the last few years, thus setting up a number of challenges for banks in relation to their future success (Rossignoli, 1995).detach 发表于 2025-3-25 11:12:02
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Data Mining Techniques,Data mining, as already noted, is a component of the knowledge discovery process. It can be defined as a set of techniques that allows data analysis and exploration in order to discover significant rules or hidden models within large archives by means of an entirely or partially automated procedure (Berry, Linoff, 1997).控制 发表于 2025-3-25 18:00:47
The Evolution of Customer Relationships and Customer Value,Today’s companies operate within a complex economic environment featuring continuous and radical changes owing to the steady arrival of new kinds of competition.INCH 发表于 2025-3-25 21:11:13
Main Benefits and Organizational Impacts of CRM within the Bank,With the spread of the customer-oriented approach, the old concepts of “mass production” and “mass marketing” are giving way to new business models, in which customer relationships are acquiring a leading role (Gilmore, Pine, 2000):canonical 发表于 2025-3-26 03:21:44
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https://doi.org/10.1007/978-3-540-24718-0Business Intelligence; CRM; Costumer Relationship Management; Customer Relationship Management; Customer热情的我 发表于 2025-3-26 12:21:57
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A. J. Larner MA, MD, MRCP(UK), DHMSA, PhDer to maintain and enhance customer relationship. It is not only about seeking technically updated solutions: the practical issue is how to intervene in the bank’s business processes so as to turn banks into customer-centred organizations (Brown, 1999).灌溉 发表于 2025-3-26 19:00:56
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