Neutral-Spine 发表于 2025-3-23 12:19:39

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kidney 发表于 2025-3-23 17:19:13

Introduction,has been seen. Globalisation and technology significantly contribute to the so-called commoditisation of any kind of product, while brands function as bridges between products and consumers. Thus, brands act a part in establishing customer relationships and contribute to a company’s success.

四海为家的人 发表于 2025-3-23 22:00:17

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细丝 发表于 2025-3-24 01:07:36

Model Testing and Empirical Analysis,ement instruments are a set of indicators that are used in order to measure the same construct. The importance of reliability and validity is based on the consideration of hypothetical constructs that cannot directly be observed on an empirical level and that in general are operationalised by a number of indicators.

民间传说 发表于 2025-3-24 05:51:36

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SLING 发表于 2025-3-24 08:57:43

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放逐 发表于 2025-3-24 11:53:07

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Antagonism 发表于 2025-3-24 16:35:52

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Immunization 发表于 2025-3-24 19:27:08

tically found those relationships. Therefore, the outgoing effects of brand personality on brand desirability are studied with regards to their diverse and different influences as well as their interdependencies.

结构 发表于 2025-3-25 02:12:30

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查看完整版本: Titlebook: Cross-Cultural Brand Personality and Brand Desirability; An Empirical Approac Corinna Colette Vellnagel Book 2020 The Editor(s) (if applica