CHASE 发表于 2025-3-23 11:26:01

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Electrolysis 发表于 2025-3-23 13:54:08

l topics in one volume.Can be used as a text in cross-culturThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer

切割 发表于 2025-3-23 19:23:04

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公共汽车 发表于 2025-3-23 23:10:36

Advancing Our Understanding of Cross-Cultural Issues in Consumer Science and Consumer Psychology, the different cultural frameworks used in various disciplines, the distinction between national and individual level of analysis, and main cross-cultural research methods, but also specific topics such as consumer sentiments towards foreign products, country-of-origin effects, and branding in a cross-cultural context.

致命 发表于 2025-3-24 05:14:31

Methodological Issues in Cross-Cultural Research,we review findings on cross-cultural differences based on the psychology of survey response and provide suggestions on how to deal with these cultural differences in the survey design stage. Second, we discuss post hoc methods to ascertain data comparability and enable comparisons in the presence of threats to equivalence.

脆弱带来 发表于 2025-3-24 09:24:32

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forestry 发表于 2025-3-24 13:16:01

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白杨 发表于 2025-3-24 17:07:14

Positive and Negative Sentiments Towards Other Nations,mer cosmopolitanism. It highlights their relevance for companies with regard to consumer decision-making and target marketing. Finally, it points to fruitful areas for future substantive and conceptual research in this field.

光滑 发表于 2025-3-24 20:06:23

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轻打 发表于 2025-3-25 00:39:18

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查看完整版本: Titlebook: Cross Cultural Issues in Consumer Science and Consumer Psychology; Current Perspectives Hester van Herk,Carlos J. Torelli Book 2017 The Edi