头盔 发表于 2025-3-25 03:58:43
http://reply.papertrans.cn/24/2366/236552/236552_21.pngESPY 发表于 2025-3-25 08:24:46
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Pricing Policyecent moves to import the US policy of every day low pricing (EDLP) into the UK have sent shock waves through the retail sector. The theory behind the strategy is that by keeping prices constantly low, without resorting to a confusing array of price promotions, sales will increase over time, and so will profits.oxidant 发表于 2025-3-25 22:21:55
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The ‘New’ MarketingThis January, Citroën became the UK’s fourth ranking car manufacturer — after Ford, Vauxhall and Rover — taking 6.5 per cent of the market. It had already been expanding rapidly, rising from a market share of 1.8 per cent to more than 4.5 per cent in just seven years.Constrain 发表于 2025-3-26 07:08:48
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http://reply.papertrans.cn/24/2366/236552/236552_28.pngFOR 发表于 2025-3-26 14:41:16
Strategic Integration of Marketing Communicationst last, it’s official. It may have been a long time coming (it’s been talked about for more than a decade) but finally the fast-moving consumer goods industry is taking direct marketing seriously.Synapse 发表于 2025-3-26 16:49:58
Global Marketingver the next five years PepsiCo plans to save $100m (£68m) a year in Europe through improved productivity as a result of overlapping savings from its main brands: Pepsi Cola, KFC, Pizza Hut, Taco Bell and Walkers Smiths.