单色
发表于 2025-3-23 11:21:09
Book 2023on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and th
感染
发表于 2025-3-23 13:55:21
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SPER
发表于 2025-3-23 21:34:37
Margrit Kaufmann,Henning Koch M.A.really provide, marketing ethics must take into account cross-cultural practises and concerns as globalisation continues to alter the structure of enterprises. The chapter then examines the various marketing ethics codes. Finally, we talk about unethical marketing techniques and their consequences.
创新
发表于 2025-3-24 00:58:28
https://doi.org/10.1007/978-3-658-09874-2ins why marketing has a role in developing sustainable businesses. We discuss how sustainable marketing is about creating, producing and delivering sustainable solutions with higher net sustainable value.
Bureaucracy
发表于 2025-3-24 04:48:21
2196-7075into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet..Topics covered in this book include:...Evolution of marketing thought.Critique of marketing.S978-3-031-39361-7978-3-031-39359-4Series ISSN 2196-7075 Series E-ISSN 2196-7083
不给啤
发表于 2025-3-24 07:19:49
Book 2023pective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet..Topics covered in this book include:...Evolution of marketing thought.Critique of marketing.S
碳水化合物
发表于 2025-3-24 13:32:05
https://doi.org/10.1007/978-3-031-39359-4Consumer empowerment; Customer sovereignty; Sustainable marketing; Ethical marketing; Marketing methods;
Dissonance
发表于 2025-3-24 18:02:51
978-3-031-39361-7The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
巨头
发表于 2025-3-24 22:32:25
Ungleichheitssensible Hochschullehredelves into the premise of consumer sovereignty, where consumers influence various aspects such as public policy, social welfare, and environmental health through their buying patterns. The critical question posed is the definition of a sovereign consumer and how this notion leads to consumer empowe
夸张
发表于 2025-3-25 02:35:50
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