deliberate 发表于 2025-3-21 17:55:19

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他很灵活 发表于 2025-3-21 20:47:12

Conclusion: Conceptual Model of Branding in the Energy Markets,ntext of energy companies, has a greater purpose than providing companies with a competitive advantage. Branding contributes to a ‘social licence to operate’ by building trust between consumers and energy businesses.

元音 发表于 2025-3-22 03:19:05

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Cocker 发表于 2025-3-22 08:28:57

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monochromatic 发表于 2025-3-22 08:50:58

Introduction,in it. Therefore, the research attempts to fill the gap in the literature as it reveals to what extent theoretical and practical methods of branding and brand strategies belong or are used in a commodity market, such as the energy market.

Gorilla 发表于 2025-3-22 15:11:38

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Gorilla 发表于 2025-3-22 18:24:17

oretical and practical methods of branding belong are used iWhen it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In l

CROAK 发表于 2025-3-22 22:22:30

Fridrik LarsenExplores the challenges and opportunities of branding energy.Offers a thorough literature review of the energy market.Reveals how and if theoretical and practical methods of branding belong are used i

消息灵通 发表于 2025-3-23 05:17:45

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审问 发表于 2025-3-23 08:24:45

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查看完整版本: Titlebook: Commodity Branding; A Qualitative Resear Fridrik Larsen Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license