染色体 发表于 2025-3-26 22:05:49
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The Changing Marketing Game,lications, and outdoor billboards and signs are proclaiming the merits of myriads of brands from all over the world. However, the digital age threatens to bring an abrupt end to this 40-year period of conventional marketing in China. China has leapfrogged into the mobile-driven digital age—and now m摆动 发表于 2025-3-27 20:05:36
https://doi.org/10.1007/978-981-10-8992-3Chinese Consumers; Chinese Middle Class; Branding in China; Marketing; Urbanism and Marketing可卡 发表于 2025-3-28 00:30:55
978-981-13-4292-9The Editor(s) (if applicable) and The Author(s) 2019otic-capsule 发表于 2025-3-28 02:47:15
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https://doi.org/10.1007/978-81-322-3941-3m pertain to the unique history of China—both its political history and the very short marketing history. However, some of these are even more powerful and all-encompassing than these and stem from the broader environment in which China and the Chinese consumers exist today. While there may be sever