palette
发表于 2025-3-23 10:00:12
CRM, Its Roots in Management Studies and Recent Research Trends,pplied in a business-to-business (B2B) context (Section 4.5). Having a clear idea of what is meant by CRM helps us frame the key object of our empirical investigation of chapters 6–8, as well as how CRM can be conceptualized and analyzed, as shown in chapters 5 and 9.
易弯曲
发表于 2025-3-23 16:25:46
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使增至最大
发表于 2025-3-23 19:04:38
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concise
发表于 2025-3-23 23:28:02
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Amplify
发表于 2025-3-24 04:49:59
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惰性女人
发表于 2025-3-24 07:20:15
L. Collatz,G. Meinardus,H. Wernere issue of managing relationships, both one by one and as part of a customer portfolio. Section 2.5 concludes the chapter by proposing an alternative, network-based view of Key Account Management (KAM), that is, the practice of managing key customer relationships.
TAIN
发表于 2025-3-24 11:00:20
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Pantry
发表于 2025-3-24 16:52:00
Bilen Emek Abali,Celal ÇakıroğluIn this chapter we first summarize and discuss the results of our research (Section 10.1) and its contribution (Section 10.2). We then derive from our results a set of managerial implications for firms who aim to implement and use CRM (Section 10.3). The chapter concludes with the formulation of a further research agenda about CRM (Section 10.4).
AMITY
发表于 2025-3-24 20:51:59
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ineffectual
发表于 2025-3-25 01:27:26
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