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Submitted on: 29 December 2002.
Revised on: 28 February 2003.
Accepted on: 17 April 2003.
___________________Journal of the Association for Consumer Research
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Submitted on: 25 May 2002.
Revised on: 23 July 2002.
Accepted on: 04 September 2002.
___________________Journal of the Association for Consumer Research
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Submitted on: 25 April 2004.
Revised on: 03 July 2004.
Accepted on: 09 August 2004.
___________________Journal of the Association for Consumer Research
Submitted on: 18 November 2004.
Revised on: 22 December 2004.
Accepted on: 10 February 2005.
___________________Journal of the Association for Consumer Research
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