Submitted on: 31 December 2006.
Revised on: 19 March 2007.
Accepted on: 19 April 2007.
___________________JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Submitted on: 06 February 1999.
Revised on: 21 March 1999.
Accepted on: 01 April 1999.
___________________JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
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Submitted on: 09 July 2016.
Revised on: 03 September 2016.
Accepted on: 11 October 2016.
___________________JOURNAL OF THE ACADEMY OF MARKETING SCIENCE