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Effective Pricing Strategies for Foreign and Chinese Companies
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https://doi.org/10.1007/978-3-540-34615-9Asia; Business Success; Change; China; Corporate Strategy; Market Entry; Market research; business; developm
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978-3-642-07098-3Springer-Verlag Berlin Heidelberg 2007
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Markus B. Hofer,Bernhard EbelAbout successful market entry and business development in China.With practical cases and success stories of international companies in the Chinese market.Includes supplementary material: