DECRY 发表于 2025-3-25 04:15:16

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Myosin 发表于 2025-3-25 07:33:37

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去掉 发表于 2025-3-25 13:07:08

Research, Measurement, and Evaluation1991, p. 92). Unfortunately, strategic communication has traditionally lagged as a field when it comes to research, measurement, and evaluation. In fact, communicators have even been known to say: “I know I wasted half of my communication budget. I just don’t know which half.” This is now changing.

forthy 发表于 2025-3-25 17:25:29

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主动脉 发表于 2025-3-25 21:18:54

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幻影 发表于 2025-3-26 02:49:22

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摸索 发表于 2025-3-26 08:06:33

Research, Measurement, and Evaluation1991, p. 92). Unfortunately, strategic communication has traditionally lagged as a field when it comes to research, measurement, and evaluation. In fact, communicators have even been known to say: “I know I wasted half of my communication budget. I just don’t know which half.” This is now changing.

glowing 发表于 2025-3-26 12:30:14

https://doi.org/10.1057/9781137385338strategic communication; corporate communication; corporate affairs; corporate relations; financial comm

不易燃 发表于 2025-3-26 16:20:42

978-1-349-48188-0Palgrave Macmillan, a division of Nature America Inc. 2014

cunning 发表于 2025-3-26 20:43:51

Geometric Aspects of Mechanics,s in the profession.” Communication professionals today want to become respected voices in their organizations. Most say they strive to create value for society at large, and they want a “seat at the table.” That’s why this book was written—to equip communication students and professionals with busi
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查看完整版本: Titlebook: Business Essentials for Strategic Communicators; Creating Shared Valu Matthew W. Ragas,Ron Culp Book 2014 Palgrave Macmillan, a division of