Barter
发表于 2025-3-28 16:51:59
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Nutrient
发表于 2025-3-28 20:32:58
Creating Interactive Advertisingmmercial activity, so must result in sales, but the process by which advertising leads to sales is not well understood. The result is that for business management advertising is often a matter of faith — it is not uncommon to hear of managers who either ‘believe’ in advertising, or otherwise.
compose
发表于 2025-3-29 00:51:58
Creating Interactive Maile same time an old medium and the first of the new interactive media. From direct to electronic mail is a technological, not a marketing leap. How customers receive and use direct mail by post is relevant to the future of all personalised communication media.
Rheumatologist
发表于 2025-3-29 06:22:15
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sorbitol
发表于 2025-3-29 10:15:26
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ANNUL
发表于 2025-3-29 12:49:28
Building Consumer Brands Directlyncreased cost and fragmentation of media, and by the growth in retail power which has robbed them of most of their ability to compete at the point of sale. Brands have as much to fear as retailers from the potential of home shopping. If brands have little control of their display on supermarket shel
引导
发表于 2025-3-29 19:34:15
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Pander
发表于 2025-3-29 20:57:58
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圆锥
发表于 2025-3-30 01:01:04
Building Retail Brands Directlyby shopping malls that offer hundreds of stores under the same roof in combination with restaurants and entertainment: a complete family ‘day out’. The extension of opening times to twelve-hour days and seven-day weeks makes the experience available to everyone. Clustered together in retail centres,
宽宏大量
发表于 2025-3-30 04:26:43
Developing a Marketing Organisationympathetically referred to as ‘delayering’, is towards leaner and flatter organisations. In their rush to cut costs, however, many companies have neglected the potential of their people. And in their attack on middle management in particular, many companies have neglected the role of this level in c