发誓放弃 发表于 2025-3-25 06:24:43

Brands and the Psychecult brands, like Apple and Harley-Davidson. I also offer an example of what I call a “myth model” and use it to explain how myths may play a role in our decisions to purchase this or that brand of an object.

Condyle 发表于 2025-3-25 08:24:14

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delusion 发表于 2025-3-25 12:46:41

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Nostalgia 发表于 2025-3-25 17:24:31

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上下倒置 发表于 2025-3-25 21:34:56

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毛细血管 发表于 2025-3-26 00:46:03

Brands in History and History in Brandsto a discussion of postmodernism, which represented a major shift in American culture and replaced modernism in the United States around 1960. Postmodernism is a culture of consumption and therefore of brands.

lethargy 发表于 2025-3-26 05:19:11

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玉米棒子 发表于 2025-3-26 09:55:08

Brand Discourseaders to use the product. The analysis deals with the difference between scientific thinking and magical thinking in the Hydracel advertisement. The chapter concludes with a discussion of the cultural significance of the language used in a Harley-Davidson description of itself on its Internet page.

Canyon 发表于 2025-3-26 15:25:41

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不可侵犯 发表于 2025-3-26 19:07:21

https://doi.org/10.1007/1-4020-2107-0to a discussion of postmodernism, which represented a major shift in American culture and replaced modernism in the United States around 1960. Postmodernism is a culture of consumption and therefore of brands.
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查看完整版本: Titlebook: Brands and Cultural Analysis; Arthur Asa Berger Book 2019 The Editor(s) (if applicable) and The Author(s), under exclusive license to Spri