钻孔 发表于 2025-3-23 11:12:08

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Capitulate 发表于 2025-3-23 17:21:33

https://doi.org/10.1007/978-3-322-81629-0Markenaufbau; Markenbewertung; Markenführung; Markenmanagement; Markenstärke; Markenwert; design

constellation 发表于 2025-3-23 18:22:47

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monogamy 发表于 2025-3-24 01:11:14

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jarring 发表于 2025-3-24 05:40:51

Annihilation of Quantum Magnetic Fluxes,he historical evolution of brands is depicted, then the issue of defining the concept “brand” is discussed, followed by an indication of brand functions and closing with objects of branding activities.

浪费时间 发表于 2025-3-24 09:12:17

Rapid Reconnection and Field Line Topology,brands as valuable company assets was not always as generally accepted. Instead, branding and related issues were seen from an advertising perspective and judged by their ability to “convert prospects” or “make sales” (Feldwick, 1993, p. 93).

amnesia 发表于 2025-3-24 13:12:04

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Limpid 发表于 2025-3-24 16:55:25

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摆动 发表于 2025-3-24 20:17:37

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confide 发表于 2025-3-24 23:49:17

Brand evaluation,brands as valuable company assets was not always as generally accepted. Instead, branding and related issues were seen from an advertising perspective and judged by their ability to “convert prospects” or “make sales” (Feldwick, 1993, p. 93).
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查看完整版本: Titlebook: Brand Strength; Building and Testing Martin G. Walser Book 2004 Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2004 Markenau