Concave
发表于 2025-3-21 18:08:28
书目名称Brand Storytelling in the Digital Age影响因子(影响力)<br> http://impactfactor.cn/if/?ISSN=BK0190407<br><br> <br><br>书目名称Brand Storytelling in the Digital Age影响因子(影响力)学科排名<br> http://impactfactor.cn/ifr/?ISSN=BK0190407<br><br> <br><br>书目名称Brand Storytelling in the Digital Age网络公开度<br> http://impactfactor.cn/at/?ISSN=BK0190407<br><br> <br><br>书目名称Brand Storytelling in the Digital Age网络公开度学科排名<br> http://impactfactor.cn/atr/?ISSN=BK0190407<br><br> <br><br>书目名称Brand Storytelling in the Digital Age被引频次<br> http://impactfactor.cn/tc/?ISSN=BK0190407<br><br> <br><br>书目名称Brand Storytelling in the Digital Age被引频次学科排名<br> http://impactfactor.cn/tcr/?ISSN=BK0190407<br><br> <br><br>书目名称Brand Storytelling in the Digital Age年度引用<br> http://impactfactor.cn/ii/?ISSN=BK0190407<br><br> <br><br>书目名称Brand Storytelling in the Digital Age年度引用学科排名<br> http://impactfactor.cn/iir/?ISSN=BK0190407<br><br> <br><br>书目名称Brand Storytelling in the Digital Age读者反馈<br> http://impactfactor.cn/5y/?ISSN=BK0190407<br><br> <br><br>书目名称Brand Storytelling in the Digital Age读者反馈学科排名<br> http://impactfactor.cn/5yr/?ISSN=BK0190407<br><br> <br><br>
Outshine
发表于 2025-3-21 21:09:13
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你正派
发表于 2025-3-22 04:10:03
,Storytelling for Minds: Neuroscience’s Approaches to Branding,nd slow—this chapter explores how consumers think while making brand choices and explains three laws drawing on neurosciences approaches to branding. The chapter also explains how stories make biochemical changes in consumers’ brains and influence their psychology and behaviour; and how marketers ha
orthodox
发表于 2025-3-22 07:30:36
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Cholecystokinin
发表于 2025-3-22 09:27:30
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Amenable
发表于 2025-3-22 15:25:56
Conclusion: The Future of Storytelling,marketers are in the driving seats, customers are controlling the navigation. This chapter invites the opportunity for new research by triggering interest in the future of brand storytelling shaped by AI, VI, AR and big data. Experts predict a creative renaissance: ancient art will meet modern techn
Choreography
发表于 2025-3-22 20:22:46
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放纵
发表于 2025-3-23 00:23:00
https://doi.org/10.1007/978-3-030-59085-7brand management; marketing; neuroscience; digital marketing; modern day marketing
judicial
发表于 2025-3-23 04:49:14
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思考而得
发表于 2025-3-23 09:27:11
,Storytelling for Hearts: Brand–Consumer Conversations in the Digital Age,lling that fosters brand–consumer conversations in the digital age. While explaining different brand stories such as strategic and tactical, the chapter also covers the art of brand storytelling that inspires, influences, and engages consumers.