fulmination 发表于 2025-3-25 04:05:40

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Oration 发表于 2025-3-25 10:12:01

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output 发表于 2025-3-25 13:14:36

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vocation 发表于 2025-3-25 18:02:40

The Brand as a Social Phenomenon and Cultural IconNothing is any longer immune from brands. Even the fantastic world of fairy tales, represented these days by cartoons, is profoundly pervaded by them. Every representation of modernity, be it real or imaginary, takes place in a setting of brands, with brands an integral part of the narrative process.

Fierce 发表于 2025-3-25 22:43:00

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adipose-tissue 发表于 2025-3-26 02:17:26

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锯齿状 发表于 2025-3-26 06:09:43

Performance Anxiety and the Illusion of QualityThere are three elements which all brand definitions have in common, and they are the functional and emotional attributes and the promise offered by the product, understood in terms of expectations, guarantee and safety.

Osteoarthritis 发表于 2025-3-26 09:59:25

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ATOPY 发表于 2025-3-26 13:48:48

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使成整体 发表于 2025-3-26 19:18:06

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查看完整版本: Titlebook: Brand Storming; Managing Brands in t Michele Fioroni,Garry Titterton Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limit