Contend 发表于 2025-3-23 12:17:59

of the industry.Argues for the expansion of the fan base beyThis book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the a

意见一致 发表于 2025-3-23 14:28:18

Creating a Combined Multisided Market and Brand Platform Ecosystem,roducers through offering their specific skills and knowledge as . Thus, sports leagues should no longer be considered as goods or products, but as platforms that can be exploited by various actors, such as sports organizations, fans, and other stakeholders to provide their own value propositions hence co-create value within a network ecosystem.

模仿 发表于 2025-3-23 19:36:50

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调情 发表于 2025-3-23 22:24:03

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Axon895 发表于 2025-3-24 05:47:44

https://doi.org/10.1007/978-3-662-53971-2of professional sports leagues—which has focused on protection and exploitation of league content as intellectual property—inefficient, and calls for a new model to integrate new media into the market.

小臼 发表于 2025-3-24 08:16:15

R. T. Pardasani,P. Pardasani,A. Guptaumber of platform constitutive agents (such as fans, television networks, corporate sponsors, and new media technologies) to innovate, while at the same time effectively protecting professional sports content as Intellectual Property (IP), is discussed.

quiet-sleep 发表于 2025-3-24 10:50:46

The Evolution of Professional Sport as a Multisided Market,of professional sports leagues—which has focused on protection and exploitation of league content as intellectual property—inefficient, and calls for a new model to integrate new media into the market.

Pedagogy 发表于 2025-3-24 15:42:33

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暗指 发表于 2025-3-24 20:54:01

ate a new way of understanding the evolution of professional sports leagues and future growth of the industry, and lay the foundation for new research within the academic realm of sport management and sports ma978-3-319-90353-8

技术 发表于 2025-3-24 23:44:40

Book 2018ve from end users, to value co-creators, complementors and innovators. .This book will create a new way of understanding the evolution of professional sports leagues and future growth of the industry, and lay the foundation for new research within the academic realm of sport management and sports ma
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查看完整版本: Titlebook: Brand Platform in the Professional Sport Industry; Sustaining Growth th Jingxuan Zheng,Daniel S. Mason Book 2018 The Editor(s) (if applicab